How much does a TikTok account with 5M followers make?
About $5,590 to $22,360 per sponsored post, or $22,360 to $89,440 a month at 4 sponsored posts.
- Per sponsored post
- $5,590 – $22,360
- Sponsored posts, per month
- $22,360 – $89,440
- Creator Rewards, per month
- $7,200 – $18,000
Show the math
- 1,000,000 × √5 ÷ 1,000 × $3–$10 × 1× engagement = $5,590 – $22,360 per sponsored post
- 18,000,000 views ÷ 1,000 × $0.40–$1.00 = $7,200 – $18,000 a month
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
Assumes typical engagement for this platform and audience size. Type your own rate to adjust it.
TikTok earnings by audience size
| Audience | Per sponsored post | 4 posts a month | Platform payout a month | Typical engagement |
|---|---|---|---|---|
| 1K followers | $2.50 – $10 | $10 – $40 | — | 8% |
| 5K followers | $13 – $50 | $50 – $200 | — | 8% |
| 10K followers | $25 – $100 | $100 – $400 | $14 – $36 | 6% |
| 25K followers | $63 – $250 | $250 – $1,000 | $36 – $90 | 6% |
| 50K followers | $125 – $500 | $500 – $2,000 | $72 – $180 | 6% |
| 100K followers | $250 – $1,000 | $1,000 – $4,000 | $144 – $360 | 5% |
| 250K followers | $625 – $2,500 | $2,500 – $10,000 | $360 – $900 | 5% |
| 500K followers | $1,250 – $5,000 | $5,000 – $20,000 | $720 – $1,800 | 5% |
| 1M followers | $2,500 – $10,000 | $10,000 – $40,000 | $1,440 – $3,600 | 4% |
| 5M followers | $5,590 – $22,360 | $22,360 – $89,440 | $7,200 – $18,000 | 4% |
| 10M followers | $7,910 – $31,620 | $31,640 – $126,480 | $14,400 – $36,000 | 4% |
Top earners
Estimated earnings per sponsored post for the biggest creators on our charts.
| # | Creator | Followers | Per sponsored post |
|---|---|---|---|
| 1 |  Khabane lame @khaby.lame | 163M | $31,920 – $127,670 |
| 2 |  charli d’amelio @charlidamelio | 160.4M | $31,660 – $126,630 |
| 3 |  MrBeast @mrbeast | 144.7M | $30,070 – $120,270 |
| 4 |  Bella Poarch @bellapoarch | 91.5M | $23,910 – $95,660 |
| 5 |  Addison Rae @addisonre | 87.6M | $23,410 – $93,620 |
| 6 |  WILLIE SALIM @williesalim | 87.3M | $23,360 – $93,440 |
| 7 |  Zach King @zachking | 86.8M | $23,290 – $93,180 |
| 8 |  Kimberly Loaiza @kimberly.loaiza | 83.5M | $22,840 – $91,350 |
| 9 |  BTS @bts_official_bighit | 81M | $22,490 – $89,980 |
| 10 |  The Rock @therock | 80M | $22,370 – $89,460 |
How the estimate works
Brands and agencies usually price a sponsored post per 1,000 followers. On TikTok, the going rate is about $2.50 to $10 per 1,000.
We scale that by engagement: an account whose posts get twice the typical engagement for its size can charge up to twice as much, and one with half can charge about half.
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
TikTok also pays creators per view: about $0.40 to $1.00 per 1,000 views, once an account has 10,000 followers.
These are estimates for planning, not quotes. Real rates vary with niche, country, format and usage rights.
Questions
How much does TikTok pay per 1,000 followers?
For a sponsored post, brands pay about $2.50 to $10 per 1,000 followers, more for accounts with high engagement and less for low engagement.
How much does TikTok pay per 1,000 views?
About $0.40 to $1.00 per 1,000 views on content that qualifies, once an account has 10,000 followers. Most creators still earn more from sponsorships.
How many followers do you need to make money on TikTok?
Brands work with accounts from around 1,000 followers, especially in a clear niche. A sponsored post for 1,000 followers is worth about $2.50 to $10.
Does engagement matter more than followers?
Often, yes. Brands pay for attention, so a smaller account with an engaged audience can charge more per 1,000 followers than a large one whose posts get little response.
Other platforms
Pricing a creator across platforms?
Look up every account a creator runs, with followers on each, from one profile link.