Creator earnings
How much does BTS make?
About $95,760 to $314,530 for one sponsored post on Instagram, TikTok, Facebook, and X, or $4,979,520 to $16,355,560 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @bts.bighitofficial | 81.9M followers | $45,250 – $135,750 |
| TikTok @bts_official_bighit | 81M followers | $22,490 – $89,980 |
| Facebook @bangtan.official | 22.5M followers | $14,240 – $47,450 |
| X @BTS_twt | 47.5M followers | $13,780 – $41,350 |
| All accounts | $95,760 – $314,530 |
Show the math
- Instagram 1,000,000 × √81.9 ÷ 1,000 × $5.00–$15 = $45,250 – $135,750
- TikTok 1,000,000 × √81 ÷ 1,000 × $2.50–$10 = $22,490 – $89,980
- Facebook 1,000,000 × √22.5 ÷ 1,000 × $3.00–$10 = $14,240 – $47,450
- X 1,000,000 × √47.5 ÷ 1,000 × $2.00–$6.00 = $13,780 – $41,350
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
