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Creator earnings

How much does Kimberly Loaiza make?

About $65,470 to $223,330 for one sponsored post on TikTok, Instagram, and Facebook, or $3,404,440 to $11,613,160 a year at one sponsored post a week.

Per account

AccountAudiencePer sponsored post
83.5M followers$22,840 – $91,350
37M followers$30,410 – $91,240
16.6M followers$12,220 – $40,740
All accounts$65,470 – $223,330
Show the math
  • TikTok 1,000,000 × √83.5 ÷ 1,000 × $2.50–$10 = $22,840 – $91,350
  • Instagram 1,000,000 × √37 ÷ 1,000 × $5.00–$15 = $30,410 – $91,240
  • Facebook 1,000,000 × √16.6 ÷ 1,000 × $3.00–$10 = $12,220 – $40,740

Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.

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