Creator earnings
How much does Sabrina Carpenter make?
About $59,720 to $197,470 for one sponsored post on Instagram, TikTok, and Facebook, or $3,105,440 to $10,268,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @sabrinacarpenter | 51.1M followers | $35,740 – $107,230 |
| TikTok @sabrinacarpenter | 38.4M followers | $15,490 – $61,940 |
| Facebook @sabrinacarpenter | 8M followers | $8,490 – $28,300 |
| All accounts | $59,720 – $197,470 |
Show the math
- Instagram 1,000,000 × √51.1 ÷ 1,000 × $5.00–$15 = $35,740 – $107,230
- TikTok 1,000,000 × √38.4 ÷ 1,000 × $2.50–$10 = $15,490 – $61,940
- Facebook 1,000,000 × √8 ÷ 1,000 × $3.00–$10 = $8,490 – $28,300
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
