Creator earnings
How much does Karol G make?
About $77,000 to $255,210 for one sponsored post on Instagram, TikTok, and Facebook, or $4,004,000 to $13,270,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @karolg | 71M followers | $42,130 – $126,390 |
| TikTok @karolg | 57M followers | $18,880 – $75,510 |
| Facebook @KarolGOficial | 28.4M followers | $15,990 – $53,310 |
| All accounts | $77,000 – $255,210 |
Show the math
- Instagram 1,000,000 × √71 ÷ 1,000 × $5.00–$15 = $42,130 – $126,390
- TikTok 1,000,000 × √57 ÷ 1,000 × $2.50–$10 = $18,880 – $75,510
- Facebook 1,000,000 × √28.4 ÷ 1,000 × $3.00–$10 = $15,990 – $53,310
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
