How much does a Instagram account with 5M followers make?
About $11,180 to $33,540 per sponsored post, or $44,720 to $134,160 a month at 4 sponsored posts.
- Per sponsored post
- $11,180 – $33,540
- Sponsored posts, per month
- $44,720 – $134,160
Show the math
- 1,000,000 × √5 ÷ 1,000 × $5–$15 × 1× engagement = $11,180 – $33,540 per sponsored post
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
Assumes typical engagement for this platform and audience size. Type your own rate to adjust it.
Instagram earnings by audience size
| Audience | Per sponsored post | 4 posts a month | Typical engagement |
|---|---|---|---|
| 1K followers | $5.00 – $15 | $20 – $60 | 2.4% |
| 5K followers | $25 – $75 | $100 – $300 | 2.4% |
| 10K followers | $50 – $150 | $200 – $600 | 1.8% |
| 25K followers | $125 – $375 | $500 – $1,500 | 1.8% |
| 50K followers | $250 – $750 | $1,000 – $3,000 | 1.8% |
| 100K followers | $500 – $1,500 | $2,000 – $6,000 | 1.5% |
| 250K followers | $1,250 – $3,750 | $5,000 – $15,000 | 1.5% |
| 500K followers | $2,500 – $7,500 | $10,000 – $30,000 | 1.5% |
| 1M followers | $5,000 – $15,000 | $20,000 – $60,000 | 1.2% |
| 5M followers | $11,180 – $33,540 | $44,720 – $134,160 | 1.2% |
| 10M followers | $15,810 – $47,430 | $63,240 – $189,720 | 1.2% |
How the estimate works
Brands and agencies usually price a sponsored post per 1,000 followers. On Instagram, the going rate is about $5.00 to $15 per 1,000.
We scale that by engagement: an account whose posts get twice the typical engagement for its size can charge up to twice as much, and one with half can charge about half.
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
These are estimates for planning, not quotes. Real rates vary with niche, country, format and usage rights.
Questions
How much does Instagram pay per 1,000 followers?
For a sponsored post, brands pay about $5.00 to $15 per 1,000 followers, more for accounts with high engagement and less for low engagement.
How many followers do you need to make money on Instagram?
Brands work with accounts from around 1,000 followers, especially in a clear niche. A sponsored post for 1,000 followers is worth about $5.00 to $15.
Does engagement matter more than followers?
Often, yes. Brands pay for attention, so a smaller account with an engaged audience can charge more per 1,000 followers than a large one whose posts get little response.
Other platforms
Pricing a creator across platforms?
Look up every account a creator runs, with followers on each, from one profile link.