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The Weeknd

Creator earnings

How much does The Weeknd make?

About $8,410 to $33,660 for one sponsored post on TikTok, or $437,320 to $1,750,320 a year at one sponsored post a week.

Per account

AccountAudiencePer sponsored post
11.3M followers$8,410 – $33,660

So far we only know The Weeknd's TikTok. Once we've found their other accounts, this estimate covers them too.

Show the math
  • TikTok 1,000,000 × √11.3 ÷ 1,000 × $2.50–$10 = $8,410 – $33,660

Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.

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