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Creator earnings

How much does Justin Bieber make?

About $145,670 to $460,320 for one sponsored post on Instagram, Facebook, X, and TikTok, or $7,574,840 to $23,936,640 a year at one sponsored post a week.

Per account

AccountAudiencePer sponsored post
285M followers$84,410 – $253,230
88M followers$28,140 – $93,780
91.8M followers$19,160 – $57,490
31.2M followers$13,960 – $55,820
All accounts$145,670 – $460,320
Show the math
  • Instagram 1,000,000 × √285 ÷ 1,000 × $5.00–$15 = $84,410 – $253,230
  • Facebook 1,000,000 × √88 ÷ 1,000 × $3.00–$10 = $28,140 – $93,780
  • X 1,000,000 × √91.8 ÷ 1,000 × $2.00–$6.00 = $19,160 – $57,490
  • TikTok 1,000,000 × √31.2 ÷ 1,000 × $2.50–$10 = $13,960 – $55,820

Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.

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