Creator earnings
How much does ThatLittlePuff make?
About $14,150 to $56,600 for one sponsored post on TikTok, or $735,800 to $2,943,200 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @thatlittlepuff | 32M followers | $14,150 – $56,600 |
So far we only know ThatLittlePuff's TikTok. Once we've found their other accounts, this estimate covers them too.
Show the math
- TikTok 1,000,000 × √32 ÷ 1,000 × $2.50–$10 = $14,150 – $56,600
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
