Creator earnings
How much does Luara make?
About $11,990 to $47,960 for one sponsored post on TikTok, or $623,480 to $2,493,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @luara | 23M followers | $11,990 – $47,960 |
So far we only know Luara's TikTok. Once we've found their other accounts, this estimate covers them too.
Show the math
- TikTok 1,000,000 × √23 ÷ 1,000 × $2.50–$10 = $11,990 – $47,960
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
