Creator earnings
How much does lizzo make?
About $33,160 to $113,590 for one sponsored post on TikTok, Instagram, and Facebook, or $1,724,320 to $5,906,680 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @lizzo | 26.5M followers | $12,870 – $51,480 |
| Instagram @lizzobeeating | 11M followers | $16,580 – $49,750 |
| Facebook @LizzoMusic | 1.5M followers | $3,710 – $12,360 |
| All accounts | $33,160 – $113,590 |
Show the math
- TikTok 1,000,000 × √26.5 ÷ 1,000 × $2.50–$10 = $12,870 – $51,480
- Instagram 1,000,000 × √11 ÷ 1,000 × $5.00–$15 = $16,580 – $49,750
- Facebook 1,000,000 × √1.5 ÷ 1,000 × $3.00–$10 = $3,710 – $12,360
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
