Creator earnings
How much does Lucas and Marcus make?
About $15,930 to $63,700 for one sponsored post on TikTok, or $828,360 to $3,312,400 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @dobretwins | 40.6M followers | $15,930 – $63,700 |
So far we only know Lucas and Marcus's TikTok. Once we've found their other accounts, this estimate covers them too.
Show the math
- TikTok 1,000,000 × √40.6 ÷ 1,000 × $2.50–$10 = $15,930 – $63,700
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
