Creator earnings
How much does Roblox make?
About $13,980 to $55,930 for one sponsored post on TikTok, or $726,960 to $2,908,360 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @roblox | 31.3M followers | $13,980 – $55,930 |
So far we only know Roblox's TikTok. Once we've found their other accounts, this estimate covers them too.
Show the math
- TikTok 1,000,000 × √31.3 ÷ 1,000 × $2.50–$10 = $13,980 – $55,930
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
