Creator earnings
How much does nowthis make?
About $6,230 to $24,910 for one sponsored post on TikTok, or $323,960 to $1,295,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @nowthis | 6.2M followers | $6,230 – $24,910 |
So far we only know nowthis's TikTok. Once we've found their other accounts, this estimate covers them too.
Show the math
- TikTok 1,000,000 × √6.2 ÷ 1,000 × $2.50–$10 = $6,230 – $24,910
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
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