
Creator earnings
How much does Meghan Trainor make?
About $31,600 to $105,540 for one sponsored post on Instagram and TikTok, or $1,643,200 to $5,488,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @meghantrainor | 17.4M followers | $20,860 – $62,570 |
| TikTok @meghantrainor | 18.5M followers | $10,740 – $42,970 |
| All accounts | $31,600 – $105,540 |
Show the math
- Instagram 1,000,000 × √17.4 ÷ 1,000 × $5.00–$15 = $20,860 – $62,570
- TikTok 1,000,000 × √18.5 ÷ 1,000 × $2.50–$10 = $10,740 – $42,970
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.











