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Creator earnings

How much does Meghan Trainor make?

About $31,600 to $105,540 for one sponsored post on Instagram and TikTok, or $1,643,200 to $5,488,080 a year at one sponsored post a week.

Per account

AccountAudiencePer sponsored post
17.4M followers$20,860 – $62,570
18.5M followers$10,740 – $42,970
All accounts$31,600 – $105,540
Show the math
  • Instagram 1,000,000 × √17.4 ÷ 1,000 × $5.00–$15 = $20,860 – $62,570
  • TikTok 1,000,000 × √18.5 ÷ 1,000 × $2.50–$10 = $10,740 – $42,970

Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.

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