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Creator earnings

How much does Letwins make?

About $10,780 to $43,120 for one sponsored post on TikTok, or $560,560 to $2,242,240 a year at one sponsored post a week.

Per account

AccountAudiencePer sponsored post
18.6M followers$10,780 – $43,120

So far we only know Letwins's TikTok. Once we've found their other accounts, this estimate covers them too.

Show the math
  • TikTok 1,000,000 × √18.6 ÷ 1,000 × $2.50–$10 = $10,780 – $43,120

Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.

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