How much does Coach blue make?

• Instagram 1,000,000 × √9.7 ÷ 1,000 × $5.00–$15 = $15,570 – $46,720
• TikTok 1,000,000 × √6.1 ÷ 1,000 × $2.50–$10 = $6,170 – $24,660
• Facebook 1,000,000 × √3.7 ÷ 1,000 × $3.00–$10 = $5,790 – $19,290

Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.