Creator earnings
How much does BigChungus make?
About $24,530 to $89,440 for one sponsored post on TikTok and Instagram, or $1,275,560 to $4,650,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @bigchungus_oficial | 40.3M followers | $15,870 – $63,460 |
| Instagram @bigchungus.oficial | 3M followers | $8,660 – $25,980 |
| All accounts | $24,530 – $89,440 |
Show the math
- TikTok 1,000,000 × √40.3 ÷ 1,000 × $2.50–$10 = $15,870 – $63,460
- Instagram 1,000,000 × √3 ÷ 1,000 × $5.00–$15 = $8,660 – $25,980
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.
