Creator earnings
How much does SAINT LAURENT make?
About $20,670 to $64,040 for one sponsored post on Instagram and TikTok, or $1,074,840 to $3,330,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @ysl | 13.9M followers | $18,640 – $55,920 |
| TikTok @ysl | 811.5K followers | $2,030 – $8,120 |
| All accounts | $20,670 – $64,040 |
Show the math
- Instagram 1,000,000 × √13.9 ÷ 1,000 × $5.00–$15 = $18,640 – $55,920
- TikTok 811,528 ÷ 1,000 × $2.50–$10 = $2,030 – $8,120
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.