Creator earnings
How much does YETI make?
About $13,160 to $42,620 for one sponsored post on Instagram, Facebook, and TikTok, or $684,320 to $2,216,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @yeti | 2.3M followers | $7,650 – $22,940 |
| Facebook @Yeti | 1.4M followers | $3,510 – $11,700 |
| TikTok @yeti | 798.4K followers | $2,000 – $7,980 |
| All accounts | $13,160 – $42,620 |
Show the math
- Instagram 1,000,000 × √2.3 ÷ 1,000 × $5.00–$15 = $7,650 – $22,940
- Facebook 1,000,000 × √1.4 ÷ 1,000 × $3.00–$10 = $3,510 – $11,700
- TikTok 798,399 ÷ 1,000 × $2.50–$10 = $2,000 – $7,980
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.