Creator earnings
How much does Wingstop make?
About $6,720 to $22,850 for one sponsored post on Instagram and TikTok, or $349,440 to $1,188,200 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @wingstop | 808.7K followers | $4,040 – $12,130 |
| TikTok @wingstop | 1.2M followers | $2,680 – $10,720 |
| All accounts | $6,720 – $22,850 |
Show the math
- Instagram 808,709 ÷ 1,000 × $5.00–$15 = $4,040 – $12,130
- TikTok 1,000,000 × √1.2 ÷ 1,000 × $2.50–$10 = $2,680 – $10,720
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.