Creator earnings
How much does Whole Foods Market make?
About $15,320 to $48,430 for one sponsored post on Instagram, Facebook, and TikTok, or $796,800 to $2,518,360 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @wholefoods | 3.1M followers | $8,810 – $26,440 |
| Facebook @wholefoodsmarket | 4.1M followers | $6,080 – $20,260 |
| TikTok @wholefoodsmarket | 173.3K followers | $433 – $1,730 |
| All accounts | $15,320 – $48,430 |
Show the math
- Instagram 1,000,000 × √3.1 ÷ 1,000 × $5.00–$15 = $8,810 – $26,440
- Facebook 1,000,000 × √4.1 ÷ 1,000 × $3.00–$10 = $6,080 – $20,260
- TikTok 173,347 ÷ 1,000 × $2.50–$10 = $433 – $1,730
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.