Creator earnings
How much does Who Gives A Crap make?
About $2,270 to $6,830 for one sponsored post on Instagram and TikTok, or $118,080 to $355,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @whogivesacraptp | 447K followers | $2,240 – $6,710 |
| TikTok @whogivesacraptp | 12.3K followers | $31 – $123 |
| All accounts | $2,270 – $6,830 |
Show the math
- Instagram 447,048 ÷ 1,000 × $5.00–$15 = $2,240 – $6,710
- TikTok 12,341 ÷ 1,000 × $2.50–$10 = $31 – $123
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.