Creator earnings
How much does Wayfair make?
About $17,050 to $55,170 for one sponsored post on Facebook, Instagram, and TikTok, or $886,600 to $2,868,840 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @wayfair | 8M followers | $8,500 – $28,340 |
| Instagram @wayfair | 2.2M followers | $7,390 – $22,170 |
| TikTok @wayfair | 465.8K followers | $1,160 – $4,660 |
| All accounts | $17,050 – $55,170 |
Show the math
- Facebook 1,000,000 × √8 ÷ 1,000 × $3.00–$10 = $8,500 – $28,340
- Instagram 1,000,000 × √2.2 ÷ 1,000 × $5.00–$15 = $7,390 – $22,170
- TikTok 465,838 ÷ 1,000 × $2.50–$10 = $1,160 – $4,660
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.