Creator earnings
How much does Waterdrop make?
About $8,180 to $27,060 for one sponsored post on Instagram, TikTok, and Facebook, or $425,360 to $1,407,120 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @waterdrop | 883.6K followers | $4,420 – $13,250 |
| TikTok @waterdrop | 757.9K followers | $1,890 – $7,580 |
| Facebook @waterdropcom | 623K followers | $1,870 – $6,230 |
| All accounts | $8,180 – $27,060 |
Show the math
- Instagram 883,642 ÷ 1,000 × $5.00–$15 = $4,420 – $13,250
- TikTok 757,882 ÷ 1,000 × $2.50–$10 = $1,890 – $7,580
- Facebook 623,029 ÷ 1,000 × $3.00–$10 = $1,870 – $6,230
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.