Creator earnings
How much does Volkswagen USA make?
About $9,810 to $29,660 for one sponsored post on Instagram, YouTube, and TikTok, or $509,880 to $1,542,390 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @vw | 1M followers | $5,110 – $15,340 |
| YouTube @Volkswagen | 446K subscribers | $4,460 – $13,380 |
| TikTok @vw | 94K followers | $235 – $940 |
| TikTok @volkswagen.usa | 144 followers | $0.36 – $1.44 |
| All accounts | $9,810 – $29,660 |
Show the math
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,110 – $15,340
- YouTube 446,000 ÷ 1,000 × $10–$30 = $4,460 – $13,380
- TikTok 94,049 ÷ 1,000 × $2.50–$10 = $235 – $940
- TikTok 144 ÷ 1,000 × $2.50–$10 = $0.36 – $1.44
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.