Creator earnings
How much does Vuori make?
About $7,770 to $24,940 for one sponsored post on Instagram, TikTok, and YouTube, or $403,990 to $1,296,720 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @vuoriclothing | 1.4M followers | $5,900 – $17,700 |
| TikTok @vuoriclothing | 648.6K followers | $1,620 – $6,490 |
| YouTube @Vuoriclothing | 24.9K subscribers | $249 – $747 |
| All accounts | $7,770 – $24,940 |
Show the math
- Instagram 1,000,000 × √1.4 ÷ 1,000 × $5.00–$15 = $5,900 – $17,700
- TikTok 648,626 ÷ 1,000 × $2.50–$10 = $1,620 – $6,490
- YouTube 24,900 ÷ 1,000 × $10–$30 = $249 – $747
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.