Creator earnings
How much does Vita Coco make?
About $5,470 to $19,830 for one sponsored post on TikTok, Facebook, and Instagram, or $284,650 to $1,031,160 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @vitacoco | 1.2M followers | $2,710 – $10,860 |
| Facebook @VitaCocoUS | 670.8K followers | $2,010 – $6,710 |
| Instagram @vitacoco | 150.9K followers | $754 – $2,260 |
| All accounts | $5,470 – $19,830 |
Show the math
- TikTok 1,000,000 × √1.2 ÷ 1,000 × $2.50–$10 = $2,710 – $10,860
- Facebook 670,826 ÷ 1,000 × $3.00–$10 = $2,010 – $6,710
- Instagram 150,862 ÷ 1,000 × $5.00–$15 = $754 – $2,260
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.