Creator earnings
How much does Victoria's Secret make?
About $69,610 to $222,880 for one sponsored post on Instagram, Facebook, and TikTok, or $3,619,720 to $11,589,760 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @victoriassecret | 79.6M followers | $44,610 – $133,830 |
| Facebook @victoriassecret | 30M followers | $16,440 – $54,820 |
| TikTok @victoriassecret | 11.7M followers | $8,560 – $34,230 |
| All accounts | $69,610 – $222,880 |
Show the math
- Instagram 1,000,000 × √79.6 ÷ 1,000 × $5.00–$15 = $44,610 – $133,830
- Facebook 1,000,000 × √30 ÷ 1,000 × $3.00–$10 = $16,440 – $54,820
- TikTok 1,000,000 × √11.7 ÷ 1,000 × $2.50–$10 = $8,560 – $34,230
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.