Creator earnings
How much does Vans make?
About $22,840 to $71,550 for one sponsored post on Instagram and TikTok, or $1,187,680 to $3,720,600 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @vans | 15.7M followers | $19,790 – $59,370 |
| TikTok @vans | 1.5M followers | $3,050 – $12,180 |
| All accounts | $22,840 – $71,550 |
Show the math
- Instagram 1,000,000 × √15.7 ÷ 1,000 × $5.00–$15 = $19,790 – $59,370
- TikTok 1,000,000 × √1.5 ÷ 1,000 × $2.50–$10 = $3,050 – $12,180
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.