Creator earnings
How much does Urban Outfitters make?
About $20,070 to $62,760 for one sponsored post on Instagram, Facebook, and TikTok, or $1,043,640 to $3,263,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @urbanoutfitters | 8.5M followers | $14,590 – $43,770 |
| Facebook @urbanoutfitters | 2.1M followers | $4,350 – $14,480 |
| TikTok @urbanoutfitters | 451K followers | $1,130 – $4,510 |
| All accounts | $20,070 – $62,760 |
Show the math
- Instagram 1,000,000 × √8.5 ÷ 1,000 × $5.00–$15 = $14,590 – $43,770
- Facebook 1,000,000 × √2.1 ÷ 1,000 × $3.00–$10 = $4,350 – $14,480
- TikTok 451,031 ÷ 1,000 × $2.50–$10 = $1,130 – $4,510
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.