Creator earnings
How much does UPPAbaby make?
About $1,590 to $4,830 for one sponsored post on Instagram and TikTok, or $82,880 to $250,900 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @uppababy | 312.5K followers | $1,560 – $4,690 |
| TikTok @uppababy | 13.5K followers | $34 – $135 |
| All accounts | $1,590 – $4,830 |
Show the math
- Instagram 312,466 ÷ 1,000 × $5.00–$15 = $1,560 – $4,690
- TikTok 13,532 ÷ 1,000 × $2.50–$10 = $34 – $135
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.