Creator earnings
How much does UNO make?
About $17,900 to $60,290 for one sponsored post on Facebook, Instagram, and TikTok, or $930,800 to $3,135,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @uno | 9.9M followers | $9,420 – $31,400 |
| Instagram @uno | 1M followers | $5,030 – $15,080 |
| TikTok @uno | 1.9M followers | $3,450 – $13,810 |
| All accounts | $17,900 – $60,290 |
Show the math
- Facebook 1,000,000 × √9.9 ÷ 1,000 × $3.00–$10 = $9,420 – $31,400
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,030 – $15,080
- TikTok 1,000,000 × √1.9 ÷ 1,000 × $2.50–$10 = $3,450 – $13,810
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.