Creator earnings
How much does Under Armour make?
About $30,250 to $96,720 for one sponsored post on Instagram, Facebook, TikTok, and YouTube, or $1,573,000 to $5,029,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @underarmour | 8.1M followers | $14,270 – $42,800 |
| Facebook @UnderArmour | 11.8M followers | $10,310 – $34,370 |
| TikTok @underarmour | 1M followers | $2,530 – $10,130 |
| YouTube @underarmour | 314K subscribers | $3,140 – $9,420 |
| All accounts | $30,250 – $96,720 |
Show the math
- Instagram 1,000,000 × √8.1 ÷ 1,000 × $5.00–$15 = $14,270 – $42,800
- Facebook 1,000,000 × √11.8 ÷ 1,000 × $3.00–$10 = $10,310 – $34,370
- TikTok 1,000,000 × √1 ÷ 1,000 × $2.50–$10 = $2,530 – $10,130
- YouTube 314,000 ÷ 1,000 × $10–$30 = $3,140 – $9,420
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.