Creator earnings
How much does Ulta Beauty make?
About $23,160 to $74,880 for one sponsored post on Instagram, Facebook, and TikTok, or $1,204,320 to $3,893,760 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @ultabeauty | 7.7M followers | $13,860 – $41,570 |
| Facebook @UltaBeauty | 3.8M followers | $5,830 – $19,420 |
| TikTok @ultabeauty | 1.9M followers | $3,470 – $13,890 |
| All accounts | $23,160 – $74,880 |
Show the math
- Instagram 1,000,000 × √7.7 ÷ 1,000 × $5.00–$15 = $13,860 – $41,570
- Facebook 1,000,000 × √3.8 ÷ 1,000 × $3.00–$10 = $5,830 – $19,420
- TikTok 1,000,000 × √1.9 ÷ 1,000 × $2.50–$10 = $3,470 – $13,890
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.