Creator earnings
How much does Typology.com make?
About $5,680 to $17,290 for one sponsored post on Instagram, TikTok, YouTube, and X, or $295,510 to $899,330 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @typologyparis | 1.2M followers | $5,420 – $16,250 |
| TikTok @typologyparis | 103.4K followers | $258 – $1,030 |
| YouTube @typology | 395 subscribers | $3.95 – $12 |
| X @typologyparis | 491 followers | $0.98 – $2.95 |
| All accounts | $5,680 – $17,290 |
Show the math
- Instagram 1,000,000 × √1.2 ÷ 1,000 × $5.00–$15 = $5,420 – $16,250
- TikTok 103,358 ÷ 1,000 × $2.50–$10 = $258 – $1,030
- YouTube 395 ÷ 1,000 × $10–$30 = $3.95 – $12
- X 491 ÷ 1,000 × $2.00–$6.00 = $0.98 – $2.95
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.