Creator earnings
How much does SUGAR Cosmetics make?
About $10,300 to $31,400 for one sponsored post on Instagram, Facebook, and TikTok, or $535,590 to $1,632,750 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @trysugar | 3.1M followers | $8,830 – $26,480 |
| Facebook @trySUGAR | 487.6K followers | $1,460 – $4,880 |
| TikTok @trysugar | 3.9K followers | $9.78 – $39 |
| All accounts | $10,300 – $31,400 |
Show the math
- Instagram 1,000,000 × √3.1 ÷ 1,000 × $5.00–$15 = $8,830 – $26,480
- Facebook 487,559 ÷ 1,000 × $3.00–$10 = $1,460 – $4,880
- TikTok 3,910 ÷ 1,000 × $2.50–$10 = $9.78 – $39
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.