Creator earnings
How much does Trader Joe's make?
About $10,020 to $30,120 for one sponsored post on Instagram and TikTok, or $521,170 to $1,566,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @traderjoes | 4M followers | $9,980 – $29,950 |
| TikTok @traderjoes | 17K followers | $42 – $170 |
| All accounts | $10,020 – $30,120 |
Show the math
- Instagram 1,000,000 × √4 ÷ 1,000 × $5.00–$15 = $9,980 – $29,950
- TikTok 16,996 ÷ 1,000 × $2.50–$10 = $42 – $170
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.