Creator earnings
How much does Toyota USA make?
About $11,370 to $36,780 for one sponsored post on Instagram and TikTok, or $591,240 to $1,912,560 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @toyotausa | 3M followers | $8,690 – $26,060 |
| TikTok @toyotausa | 1.1M followers | $2,680 – $10,720 |
| All accounts | $11,370 – $36,780 |
Show the math
- Instagram 1,000,000 × √3 ÷ 1,000 × $5.00–$15 = $8,690 – $26,060
- TikTok 1,000,000 × √1.1 ÷ 1,000 × $2.50–$10 = $2,680 – $10,720
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.