Creator earnings
How much does TOUS make?
About $8,620 to $27,170 for one sponsored post on Instagram and TikTok, or $448,240 to $1,412,840 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @tousjewelry | 2.1M followers | $7,310 – $21,940 |
| TikTok @tousjewelry | 522.7K followers | $1,310 – $5,230 |
| All accounts | $8,620 – $27,170 |
Show the math
- Instagram 1,000,000 × √2.1 ÷ 1,000 × $5.00–$15 = $7,310 – $21,940
- TikTok 522,651 ÷ 1,000 × $2.50–$10 = $1,310 – $5,230
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.