Creator earnings
How much does Too Faced Cosmetics make?
About $25,760 to $82,190 for one sponsored post on Instagram, Facebook, and TikTok, or $1,339,520 to $4,273,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @toofaced | 12M followers | $17,320 – $51,950 |
| Facebook @toofaced | 3.2M followers | $5,330 – $17,780 |
| TikTok @toofaced | 1.6M followers | $3,110 – $12,460 |
| All accounts | $25,760 – $82,190 |
Show the math
- Instagram 1,000,000 × √12 ÷ 1,000 × $5.00–$15 = $17,320 – $51,950
- Facebook 1,000,000 × √3.2 ÷ 1,000 × $3.00–$10 = $5,330 – $17,780
- TikTok 1,000,000 × √1.6 ÷ 1,000 × $2.50–$10 = $3,110 – $12,460
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.