Creator earnings
How much does Titleist make?
About $6,770 to $20,770 for one sponsored post on Instagram and TikTok, or $351,940 to $1,080,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @titleist | 1.6M followers | $6,290 – $18,860 |
| TikTok @titleist | 191.1K followers | $478 – $1,910 |
| All accounts | $6,770 – $20,770 |
Show the math
- Instagram 1,000,000 × √1.6 ÷ 1,000 × $5.00–$15 = $6,290 – $18,860
- TikTok 191,060 ÷ 1,000 × $2.50–$10 = $478 – $1,910
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.