Creator earnings
How much does Tim Hortons make?
About $9,500 to $31,080 for one sponsored post on Facebook, Instagram, and TikTok, or $494,160 to $1,616,160 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @TimHortons | 3.6M followers | $5,680 – $18,920 |
| Instagram @timhortons | 626.1K followers | $3,130 – $9,390 |
| TikTok @timhortons | 277.2K followers | $693 – $2,770 |
| All accounts | $9,500 – $31,080 |
Show the math
- Facebook 1,000,000 × √3.6 ÷ 1,000 × $3.00–$10 = $5,680 – $18,920
- Instagram 626,075 ÷ 1,000 × $5.00–$15 = $3,130 – $9,390
- TikTok 277,211 ÷ 1,000 × $2.50–$10 = $693 – $2,770
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.