Creator earnings
How much does Tiffany & Co. make?
About $33,570 to $105,490 for one sponsored post on Instagram, Facebook, TikTok, and YouTube, or $1,745,640 to $5,485,480 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @tiffanyandco | 16.9M followers | $20,550 – $61,650 |
| Facebook @Tiffany | 10.4M followers | $9,660 – $32,200 |
| TikTok @tiffanyandco | 624.1K followers | $1,560 – $6,240 |
| YouTube @TiffanyandCo | 180K subscribers | $1,800 – $5,400 |
| All accounts | $33,570 – $105,490 |
Show the math
- Instagram 1,000,000 × √16.9 ÷ 1,000 × $5.00–$15 = $20,550 – $61,650
- Facebook 1,000,000 × √10.4 ÷ 1,000 × $3.00–$10 = $9,660 – $32,200
- TikTok 624,104 ÷ 1,000 × $2.50–$10 = $1,560 – $6,240
- YouTube 180,000 ÷ 1,000 × $10–$30 = $1,800 – $5,400
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.