Creator earnings
How much does The Souled Store make?
About $7,520 to $22,560 for one sponsored post on Instagram and TikTok, or $391,070 to $1,173,220 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @thesouledstore | 2.3M followers | $7,520 – $22,560 |
| TikTok @thesouledstore | 200 followers | $0.50 – $2.00 |
| All accounts | $7,520 – $22,560 |
Show the math
- Instagram 1,000,000 × √2.3 ÷ 1,000 × $5.00–$15 = $7,520 – $22,560
- TikTok 200 ÷ 1,000 × $2.50–$10 = $0.50 – $2.00
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.