Creator earnings
How much does Therabody make?
About $6,240 to $18,970 for one sponsored post on Instagram, Facebook, YouTube, and TikTok, or $324,380 to $986,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @therabody | 1.2M followers | $5,450 – $16,350 |
| Facebook @therabody | 126.5K followers | $380 – $1,270 |
| YouTube @therabody | 28.6K subscribers | $286 – $858 |
| TikTok @therabody | 48.9K followers | $122 – $489 |
| All accounts | $6,240 – $18,970 |
Show the math
- Instagram 1,000,000 × √1.2 ÷ 1,000 × $5.00–$15 = $5,450 – $16,350
- Facebook 126,510 ÷ 1,000 × $3.00–$10 = $380 – $1,270
- YouTube 28,600 ÷ 1,000 × $10–$30 = $286 – $858
- TikTok 48,905 ÷ 1,000 × $2.50–$10 = $122 – $489
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.