Creator earnings
How much does The Ordinary make?
About $8,840 to $26,530 for one sponsored post on Instagram, or $459,680 to $1,379,560 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @theordinary | 3.1M followers | $8,840 – $26,530 |
Show the math
- Instagram 1,000,000 × √3.1 ÷ 1,000 × $5.00–$15 = $8,840 – $26,530
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.