Creator earnings
How much does The North Face make?
About $22,640 to $73,340 for one sponsored post on Instagram, Facebook, and TikTok, or $1,177,280 to $3,813,680 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @thenorthface | 5.6M followers | $11,860 – $35,570 |
| Facebook @thenorthface | 7.1M followers | $8,010 – $26,700 |
| TikTok @thenorthface | 1.2M followers | $2,770 – $11,070 |
| All accounts | $22,640 – $73,340 |
Show the math
- Instagram 1,000,000 × √5.6 ÷ 1,000 × $5.00–$15 = $11,860 – $35,570
- Facebook 1,000,000 × √7.1 ÷ 1,000 × $3.00–$10 = $8,010 – $26,700
- TikTok 1,000,000 × √1.2 ÷ 1,000 × $2.50–$10 = $2,770 – $11,070
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.