Creator earnings
How much does The Farmer's Dog make?
About $2,900 to $9,220 for one sponsored post on Instagram and TikTok, or $150,960 to $479,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @thefarmersdog | 480.6K followers | $2,400 – $7,210 |
| TikTok @thefarmersdog | 201.1K followers | $503 – $2,010 |
| All accounts | $2,900 – $9,220 |
Show the math
- Instagram 480,564 ÷ 1,000 × $5.00–$15 = $2,400 – $7,210
- TikTok 201,142 ÷ 1,000 × $2.50–$10 = $503 – $2,010
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.