Creator earnings
How much does Beauty make?
About $6,600 to $20,360 for one sponsored post on Instagram and TikTok, or $343,200 to $1,058,720 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @tatcha | 1.5M followers | $6,050 – $18,160 |
| TikTok @tatcha | 219.9K followers | $550 – $2,200 |
| All accounts | $6,600 – $20,360 |
Show the math
- Instagram 1,000,000 × √1.5 ÷ 1,000 × $5.00–$15 = $6,050 – $18,160
- TikTok 219,854 ÷ 1,000 × $2.50–$10 = $550 – $2,200
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.